The activity of BENICE is focused on distribution of decorative cosmetics and perfumery.
BENICE is the exclusive distributor in Ukraine of the trademarks Rimmel, Max Factor, Bourjois, Vivienne Sabo, Lumene, etc.
Basic principles of work of the company:
- Active marketing policy of trademarks promotion, which are distributed by the company (advertising on television and in print media, organization and conducting of promotional events/specials, consultation, etc.).
- The developed information technologies and modern technical base support the most efficient exchange of information between regional representatives and central office, which allows a healthy interaction with clients.
- The computerization and up-to-date turnover recording system allows to fulfill detailed work analysis of each outlet and to increase their efficiency.
On the basis of administrative representative offices BENICE creates consulting centers which render services of personnel training, carrying out promotion campaigns in their Clients’ shops etc.
BENICE organizes training and master-classes with well-known European stylists and makeup artists. The company is constantly investing in training programs for both their own personnel, and the personnel of its partner companies.